Let's talk about it 🗣️

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Who is she? 

Caitlin has worked in tech and ecommerce for most of her career — growing up at companies like Shopify and Apple, she knows the transformative power technology can have on our lives and is a huge advocate for ways it can bring us closer together. 

Outside of career, she’s a spin instructor, world traveller, and cat mom. 

What can she speak to? 

• The rise and evolution of ecommerce: early days at Shopify, brand values, and thriving on change. 
• Building and growing community. Making big companies feel small. 
• Shopify Meetups: growing a global community meetup program in 12 countries with 46 chapters. 
• Women in Shopify: monthly happy hours over the pandemic. 
• Creative Mornings: the importance of local creative community. 
• Partner Meetup: local events that cater to the ecommerce tech partner ecosystem 

• Awards programs and incentives for building brand affinity. Running the Commerce Awards and 4 years of Shopify Unite. How brands can activate their community through reward programs. 
• The importance of partnerships: 
• Collaboration over competition, and a healthy ecosystem. 
• Paying it forward and leveraging your network. 

What’s her speaking experience? 

• Auditing the Health and Mutual Success of Your Partner Program
• What I Wish I Knew as a Partner Manager
• The Importance of People Power in Events 
• The Snowball Effect: Better Gifting and Life at Shopify 
• Shopify Commerce Awards announcement